Privacy Policy

Last updated: May 18, 2026

INTRODUCTION

Thank you for choosing Jasmine Lane. This Privacy Policy describes how Jasmine Lane, Inc. ("Jasmine Lane," "Company," "we," "us," or "our"), a Delaware corporation, collects, uses, shares, and protects information about you when you visit our website at jasminelane.app (the "Site") or use our services, including our residential property tax appeal representation services (collectively, the "Services").

This Privacy Policy is incorporated into and forms a part of our Terms of Service. By using the Site or Services, you agree to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree, please do not use the Site or Services.

We are committed to protecting your personal information. "Personal Information" means information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal Information does not include aggregated or de-identified information that cannot reasonably be linked to you.

This Privacy Policy applies only to information collected through the Site and the Services. It does not apply to any information collected through any third-party website or service you access through a link from the Site.

1. INFORMATION WE COLLECT

Information you provide directly

When you sign up for our Services, request an appeal, or otherwise interact with us, we collect information you provide, which may include:

  • Identifiers: your name, email address, mobile phone number, and mailing address
  • Account credentials: if you create an account, the username (typically your email address) and password you choose, and any multi-factor authentication factors you enable. Passwords are stored as one-way hashes — we cannot read them.
  • Property information: the address of the property you are asking us to represent, county parcel identifier, your relationship to the property (owner, trustee, authorized agent), and information about the property's characteristics (square footage, bedrooms, bathrooms, condition, and similar attributes)
  • Assessment and tax information: property value notices, prior assessments, prior tax bills, homestead or other exemption status, and information about prior appeals
  • Authorization documents: your electronic signature on our Service Agreement, on the county Authorization of Agent form required to represent you before the Appeal Authority, and on annual filing authorizations under Annual Check-In (Service Agreement §5)
  • Communications: content of text messages, emails, and other correspondence you send to us, including through our AI-assisted support channel
  • Payment information: when an invoice becomes due, payment information you provide to our payment processor (Stripe). Jasmine Lane does not store full payment card numbers on our systems — card data is tokenized by Stripe and handled under Stripe's privacy policy

Information we collect automatically

When you visit the Site, we automatically collect certain technical information, which may include:

  • IP address and approximate geolocation derived from it
  • Browser type, version, and language settings
  • Operating system and device identifier
  • Referring URL and pages viewed
  • Timestamps of activity and time spent on pages
  • Interactions with Site elements (clicks, form submissions, scroll depth)

This information is used to operate and secure the Site, understand aggregate patterns of use, and improve our Services.

Cookies and similar technologies. We use cookies and similar technologies (such as pixels, web beacons, and local storage) to remember your preferences, analyze Site performance, measure the effectiveness of our marketing, and understand how the Site is used. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain until they expire or you delete them). Cookies we use fall into the following categories:

  • Strictly necessary cookies: required for the Site to function (for example, to remember items in a form as you move between pages)
  • Performance and analytics cookies: help us understand how visitors use the Site
  • Functional cookies: remember your choices and preferences
  • Marketing and advertising cookies: used to measure the effectiveness of our marketing and, if applicable, to show you relevant content

Most browsers allow you to refuse cookies or alert you when a cookie is set; doing so may affect Site functionality. Where required by applicable law, we provide a cookie banner that allows you to accept or reject categories of non-essential cookies.

First-party analytics and marketing attribution. We use first-party browser local storage to remember which marketing channel originally referred you to the Site so we can measure which of our marketing efforts work. Specifically, when you arrive at the Site via a link that includes URL parameters known as "UTM tags" (for example, utm_source=linkedin), we store those tag values in your browser's local storage on first visit. UTM tags identify the marketing channel, campaign, and content variant — they do not identify you personally. We use this information only to understand which channels produce customer signups so we can plan our marketing budget. The values persist in your browser until you clear your browser's site data. If you would prefer not to have these values stored, you can clear your browser's local storage for jasminelane.app at any time through your browser's privacy settings.

We also use Plausible Analytics, a privacy-respecting, cookie-free, open-source web analytics tool, to understand aggregate Site usage (page views, referring sites, anonymized country-level geography). Plausible does not use cookies, does not track users across sites, does not store IP addresses or persistent identifiers, and is GDPR/CCPA compliant by design. We chose Plausible specifically to avoid the privacy trade-offs of cookie-based analytics platforms.

We may add additional analytics or marketing-attribution tools in the future (for example, tools that involve sharing limited information with paid-advertising platforms when we begin running paid ads). We will update this Privacy Policy to disclose any such tools before deploying them. If you have questions about our current analytics setup, contact us at the address in §12.

Information we collect from other sources

We collect information about properties from public records maintained by county tax assessor offices and other county and state authorities, including parcel data, assessment history, sales history, and ownership records. This information is public data and is collected regardless of whether you become a customer. When you sign up, we may associate publicly available property data with the Personal Information you provide.

We may also receive information from:

  • Marketing and referral partners — for example, a partner real estate agent, credit union, or community organization that refers you to us
  • Address and contact verification vendors — to validate mailing addresses, phone numbers, and property ownership records before sending physical mail or text messages
  • Analytics and attribution providers — to measure the effectiveness of our marketing campaigns. Our current aggregate site analytics tool is Plausible Analytics (cookie-free, no persistent identifiers); see §1 "First-party analytics and marketing attribution" for details.

2. HOW WE USE YOUR INFORMATION

We use your information to:

  • Evaluate your property for appeal candidacy and calculate estimated savings
  • Prepare, file, and prosecute property tax appeals on your behalf before the relevant Appeal Authority
  • Communicate with you about the status of your appeal, including by SMS text message, email, and occasional phone call
  • Send Annual Check-In messages each year (if Annual Check-In is enabled for your account) reviewing your new annual assessment and recommending whether to file
  • Send you administrative information (receipts, invoices, authorization forms, notice of updates to our policies)
  • Send you marketing communications where you have consented to receive them, subject to your right to opt out at any time
  • Respond to your questions and provide customer support, including through our AI-assisted support channel
  • Process payments, calculate fees owed, issue invoices, and collect amounts due
  • Detect, prevent, and investigate fraud, unauthorized activity, or violations of our Terms of Service
  • Comply with legal obligations, respond to lawful requests from government authorities, and exercise or defend our legal rights
  • Improve our Services, including by analyzing usage patterns and measuring the effectiveness of our operations

Use of AI-assisted tools

We use AI-assisted tools provided by third-party service providers to help respond to customer questions and to assist in preparing evidence narratives used in appeals. Content you share with us (including the content of your SMS messages and emails to customer support) may be processed by these tools solely to generate responses to you or to support the preparation of your appeal. The AI providers we use are under contract not to use your content to train their AI models.

3. HOW WE SHARE YOUR INFORMATION

We share Personal Information only as described below. We do not sell your Personal Information in exchange for monetary consideration, and we do not share it with third parties for their own independent marketing purposes.

Service providers and processors

We share your information with service providers who perform services on our behalf and are contractually bound to use your information only as directed by us. Categories of service providers and representative vendors include:

  • Payment processing — Stripe
  • SMS delivery and toll-free number operation — Twilio
  • Transactional and marketing email delivery — Resend
  • Database and backend hosting — Supabase
  • Website hosting and deployment — Vercel
  • AI-assisted customer support and evidence-narrative drafting — Anthropic
  • Direct mail fulfillment (for mailers and hearing correspondence) — Lob
  • Mail receipt, scanning, and registered agent service — Stable (county correspondence containing customer identifiers such as parcel ID, case number, and taxpayer name)
  • Address and contact verification vendors — to validate mailing addresses and property ownership records
  • Analytics providers — to help us understand how the Site is used
  • Professional advisors — including our lawyers, accountants, auditors, and bankers

Referring partners

If you arrive at our Services through a partner referral link (for example, a link shared by a real estate agent, lender, credit union, or other professional in our Partner Program), we may notify that partner when you sign up, including your name and the date you signed up. We do this so the partner can follow up with you directly about the referral. We do not share your address, contact information, the property you asked us to represent, your assessment or savings estimates, or any other appeal-related information with referring partners.

If you would prefer that we not notify the referring partner of your signup, contact us at privacy@jasminelane.app and we will suppress the notification.

County tax authorities and related government entities

To prosecute your appeal, we necessarily share information with the relevant county tax assessor's office, county appraisal district, and Appeal Authority, including your authorization-of-agent form, comparable sales analysis, evidence submissions, and correspondence regarding your appeal. Once you sign the authorization-of-agent form (or equivalent), the relevant authority treats Jasmine Lane as your authorized representative for the matters described in that authorization.

Information filed with an Appeal Authority may become part of a public record under applicable state open-records laws.

Legal compliance and protection of rights

We may disclose information when we believe in good faith that disclosure is necessary to (i) comply with applicable law, regulation, subpoena, court order, or other legal process; (ii) enforce our Terms of Service; (iii) protect the rights, property, or safety of Jasmine Lane, our customers, or others; or (iv) investigate suspected fraud or security incidents.

Business transfers

If Jasmine Lane is involved in a merger, acquisition, financing transaction, reorganization, bankruptcy, receivership, sale of assets, or transition of service to another provider, your information may be transferred as part of that transaction, subject to standard confidentiality protections and as permitted by applicable law.

With your consent or at your direction

We may share your information in other ways with your consent or at your direction — for example, if you ask us to share your appeal outcome with a referring real estate agent or financial institution.

Aggregated or de-identified information

We may share aggregated or de-identified information — which cannot reasonably be used to identify you — with third parties for any purpose, including to improve our Services, conduct research, or produce industry reports on property tax trends.

4. SMS TEXT MESSAGES

Opt-in and consent

By providing your phone number and checking the SMS opt-in box at signup — the box labeled "Receive Jasmine Lane updates via SMS," shown at the phone-number field and separate from your acceptance of the Service Agreement, Terms of Service, and this Privacy Policy — you agree to receive recurring automated and non-automated text messages from Jasmine Lane at the number you provided, including:

  • Transactional and customer-care messages — signup and authorization confirmations, status updates on your property tax matter (such as an appeal or exemption filing), hearing reminders, billing, and customer-support responses
  • Annual Check-In messages — once-per-year notifications, shortly after each year's annual assessment notice issues, with our recommendation and a prompt for your authorization to file (see Service Agreement §5)

We do not send marketing-only SMS through this program.

Consent to SMS is not a condition of receiving our Services. You may decline SMS consent and still receive our Services by email, including Annual Check-In messages by email.

Message frequency and rates

Message frequency varies with the status of your property tax matter and your interaction with our support team. A typical year is 4–8 transactional messages, plus one Annual Check-In message if Annual Check-In is enabled. During quiet phases you may receive none. You may receive additional messages as part of a back-and-forth support conversation that you initiate.

Message and data rates may apply based on your mobile carrier plan. You are responsible for any charges from your mobile carrier and for any delays or errors in SMS delivery caused by your carrier or a third-party service provider.

Opt-out

You may opt out of text messages at any time by replying STOP, END, CANCEL, QUIT, or UNSUBSCRIBE to any text message you receive from us. For help, reply HELP or email hello@jasminelane.app. Opting out of SMS will not cancel your Services — we will continue to contact you by email with updates on your property tax matter and Annual Check-In messages unless you also cancel your Services or turn off Annual Check-In.

To turn off Annual Check-In specifically (without canceling SMS or the Services), reply STOP CHECK-IN to any check-in message, change the setting in your account, or email hello@jasminelane.app.

AI-assisted responses

Some responses you receive from our SMS support channel are generated with the assistance of AI tools under human oversight. When a question requires human judgment or personal handling, it will be escalated to a Jasmine Lane team member.

5. DATA RETENTION

We retain your Personal Information for as long as is necessary to provide the Services, comply with our legal and regulatory obligations, resolve disputes, and enforce our agreements. Specifically:

  • Appeal records are retained for at least seven (7) years after the final resolution of the appeal, to comply with tax record retention expectations and to support us in defending against any later dispute about the appeal outcome
  • Payment records are retained for at least seven (7) years after the transaction, for tax and accounting purposes
  • Consent and transactional records — including contract acceptance logs (Service Agreement, Terms of Service, Privacy Policy, and Authorization of Agent — with version, timestamp, and IP address), Annual Check-In opt-in and opt-out records, per-year filing authorization records, cancellation requests and completion logs, payment authorization records (card-on-file authorizations, installment elections, and revocations), electronic-communications consent records (under the federal E-SIGN Act and analogous state laws, including any later withdrawal of consent), arbitration opt-out notices, and paper-copy requests — are retained for at least seven (7) years after the relevant event, to support our defense of any later dispute and to comply with applicable consent-record retention requirements
  • Account and marketing data are retained for as long as you remain an active customer or for two (2) years after your last interaction with us, whichever is longer
  • SMS consent records (including records of the opt-in, the IP address, timestamp, and any opt-out) are retained for at least seven (7) years after you opt out, consistent with TCPA recordkeeping best practices
  • Website technical logs are retained for up to thirteen (13) months

When we no longer have a legitimate business reason to retain your Personal Information, we will either delete it or de-identify it so that it can no longer be linked to you.

6. DATA SECURITY

We use reasonable administrative, technical, and physical safeguards designed to protect your Personal Information. These include:

  • Encryption in transit (TLS) for all data transmitted between your device and our servers
  • Encryption at rest for data stored in our database and backups
  • Role-based access controls that limit employee access to Personal Information on a need-to-know basis
  • Tokenization of payment card data by our payment processor (we do not store full payment card numbers on our systems)
  • Regular security reviews of our vendors and infrastructure
  • Written incident response procedures

No system is perfectly secure. You are responsible for maintaining the security of any credentials used to access your account and for promptly notifying us if you believe your account may have been compromised.

Breach notification. If we discover a security incident that affects your Personal Information in a way that triggers notification obligations under applicable law, we will notify you and the appropriate authorities without undue delay (and in any event within the time required by applicable law), and we will provide information about the nature of the incident and steps you can take to protect yourself.

7. YOUR CHOICES AND RIGHTS

Access, correction, and deletion

You may request to access, correct, or delete your Personal Information by emailing privacy@jasminelane.app or by writing to the address in Section 12.

Certain information — including records of filed appeals — may be retained in our records after you request deletion, where retention is necessary to comply with legal obligations, defend legal claims, or operate our Services. We will explain any such retention when we respond to your request.

State-specific privacy rights

If you are a resident of a U.S. state that has enacted a comprehensive consumer privacy law (as of the "Last updated" date of this Policy, this includes California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia), you may have additional rights, subject to the specific requirements and exceptions of your state's law, including the right to:

  • Confirm whether we process your Personal Information and request a copy
  • Correct inaccurate Personal Information
  • Delete Personal Information, subject to exceptions
  • Obtain a portable copy of your Personal Information
  • Opt out of the sale or sharing of Personal Information (if we engage in sale or sharing — see Section 3)
  • Opt out of targeted advertising (we do not currently engage in targeted advertising)
  • Opt out of certain profiling activities that produce legal or similarly significant effects
  • Not be discriminated against for exercising these rights

To exercise any of these rights, email privacy@jasminelane.app. We may request information to verify your identity before responding. Responses will generally be provided within 45 days of receipt (or the period required by your state's law). If we deny your request, you may appeal by replying to our response email with "APPEAL" in the subject line. If you have concerns about the appeal outcome, you may contact the attorney general in the state where you reside.

Authorized agents. Where permitted under your state's law, you may designate an authorized agent to submit requests on your behalf. We will require reasonable verification of the agent's authority.

California-specific rights

In addition to the state rights described above, California residents have the following specific rights under the California Consumer Privacy Act (as amended by the California Privacy Rights Act) ("CCPA"):

  • Right to know the categories and specific pieces of Personal Information we have collected about you, the categories of sources from which we collected it, the business purposes for which we collected it, and the categories of third parties with whom we shared it
  • Right to delete Personal Information we have collected, subject to exceptions
  • Right to correct inaccurate Personal Information
  • Right to opt out of the sale or sharing of Personal Information (we do not currently sell or share Personal Information as defined by the CCPA)
  • Right to limit use of sensitive personal information (we collect limited sensitive Personal Information, consisting of account login credentials; we do not use sensitive Personal Information for purposes that would trigger the right to limit use)
  • Right to non-discrimination for exercising any of the above rights

Shine the Light. California Civil Code § 1798.83 permits California residents to request certain information regarding our disclosure of Personal Information to third parties for the third parties' direct marketing purposes. We do not disclose Personal Information to third parties for their direct marketing purposes.

Do Not Track and Global Privacy Control

Our Site honors Global Privacy Control (GPC) signals from your browser as a valid request to opt out of the sale or sharing of Personal Information where such a right applies. Because our Site does not uniformly respond to Do Not Track (DNT) browser signals (there is no uniform industry standard), we treat GPC as the operative universal opt-out mechanism.

Marketing opt-out

You may opt out of marketing emails by clicking the "unsubscribe" link at the bottom of any marketing email. You may opt out of SMS as described in Section 4. Even after opting out of marketing, you may still receive transactional messages related to your account and your active appeals, as well as Annual Check-In messages unless you have separately turned off Annual Check-In.

8. MINORS

Our Services are intended for adults age 18 and over. We do not knowingly collect Personal Information from children under 18. If you believe we have collected information from a minor, please contact us at privacy@jasminelane.app and we will take prompt action to delete it.

9. THIRD-PARTY LINKS

The Site may contain links to third-party websites. This Privacy Policy does not govern those websites. We encourage you to review the privacy policies of any third-party sites you visit.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. If we make material changes, we will update the "Last updated" date at the top of this policy and, if you have an account, send you a notice by email or by in-product notification. Your continued use of the Services after an update constitutes your acceptance of the updated policy.

We will maintain prior versions of this Privacy Policy and make them available on request.

11. INTERNATIONAL USERS

Jasmine Lane operates in the United States and processes information in the United States. If you access our Services from outside the United States, you consent to the transfer and processing of your information in the United States.

Our Services are offered to residents of U.S. states in which we operate or intend to operate, which currently includes Georgia and Florida. Additional jurisdictions may be added over time. We do not offer Services to individuals in the European Union or the United Kingdom, and this Privacy Policy is not designed to comply with the GDPR or UK GDPR.

12. CONTACT US

For questions about this Privacy Policy or to exercise any of your rights under it:

Email: privacy@jasminelane.app Mail: Jasmine Lane, Inc. Attn: Privacy 285 W Wieuca Rd NE STE 60438 Atlanta, GA 30342

California residents: Under California Civil Code Section 1789.3, you may also contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Sacramento, CA 95834 or by telephone at (800) 952-5210.